Developing your export import business using Internet - Part I ECommerce Articles | May 24 Wholesale NFL Jerseys Free Shipping , 2004 Since most of the ... ... the world have access to the ... many astute ... and trading ... are using the Internet as one of the primary means for ... their i
Since most of the businesses throughout the world have access to the Internet, many astute entrepreneurs and trading companies are using the Internet as one of the primary means for developing their import and export businesses.
Already a big slice of global trades are taking place through the Internet. According to Forrester Research, a major marketing research company, worldwide online exports will escalate to US $1.4 trillion in 2004 Wholesale NFL Jerseys From China , and cross-border e-marketplace trade will exceed US $400 billion in this year alone.
However, cross-border trading will create a division between the companies that actively import and export using the Internet and those that don''t. Companies that are slow in adopting the Internet will loose competitive edge to the more proactive Internet-savvy counter parts.
If you are already involved in international trade or planning to either import or export products, Internet could be your primary source of gathering data, researching prospective market Wholesale NFL Jerseys China , finding clients and, may be even, for doing your entire business online.
First, let?s look into the export side of the international trade. Like any other business Wholesale NFL Jerseys , exporting requires proper planning. Well-documented and clearly written export marketing plan will work as your road map to success. The following steps are essential for any export endeavor. Identifying products for export
Although, in any given time you may find numerous products that qualify as exportable one, your chance for success will increase substantially if your chosen product met the following criteria:
- You have been handling this product for local market for several years - You have full confidence in the quality of the product - The value of the product matches or exceeds the imported similar ones - You have guaranteed availability of this product for export
If you don?t have a product to export yet, and you are serious about export oriented business Wholesale Jerseys Shop , consider checking out your local trade shows to seek out an exportable product.
Local online marketplaces are good options for finding products for export as well.
Identifying potential export markets for your products
To identify an export market you have to spend sometimes on gathering necessary information.
You will need export statistics of your country to see which markets are presently buying products similar to yours. This will give an idea which markets are viable for you to target. Apart from checking the statistics from you own country, you also should verify export statistics from several other countries that manufacture and export similar products.
After analyzing this information, choose couple of markets for further assessment. This time you will need more in depth information on these markets. Doing market research
Market research is imperative in order to identify export potential of a product in a targeted country. There are two ways you can research your targeted market.
By getting first-hand information from the targeted market
This can be done by hiring a research company from the targeted market, participating in trade shows Wholesale Jerseys Cheap , contacting prospective customers, visiting the market personally, etc. Although, this method has a great advantage since you can get exact information tailored to your need. However Wholesale Jerseys Free Shipping , this might be very expensive and time consuming for most of the first time exporters.
Getting information from the Internet and other sources Thanks to the Internet you can get almost all the needed information from various online sources. This includes: trade data statistics, country profile, demography and other market related data, list of prospective customers Wholesale Jerseys From China , etc.
To take an informative decision while selecting a market you will need answers to the following questions:
- How big is the demand for your product or similar products in the targeted market? - What is the ratio between domestic production and import? - Who are the main competitors in this market? - What is the growth potential of the market? - How strong are they in comparison to you? - What is the import duty structure for your product? - Is there any incentive available to you from your country for exporting this product?
Answers to these questions will give you enough facts to compare the markets you have chosen for assessment. While taking final decision on export market, don?t forget to study the business and social cultures of the specific country. This could be an important issue in selecting the right market for you.
Selling your products
Once you targeted the market you would like to pursue, you next step is to start selling your products to that market.
There are several marketing options available for you to choose from:
Hire an export trading house from your country The advantage, if you find right export trading house Wholesale Jerseys China , is the experience and knowledge the company may have. The draw back is they might not be interested in your products, and if they do, you have to pay a major share from your sales to them as their commission.
Find a distributor in the targeted market to sell your products
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